Brightree makes software for medical billing. They service the medical community world-wide. They asked to shoot an event for them and I was able to talk to one of their tech people to get some insight into what they do. It's a very comprehensive program. So I asked, "Is it like Photoshop? You know, you could learn it forever and never really know all it does. Photographers do one thing with Photoshop and Graphic Artists do another?" The tech fellow said, "Very much like that." Great company, great people, enjoy so much shooting their headshots. The added bonus is that their headquarters is a mile from my house. No downtown commute on those days!