Editorial Portrait - Rush Order
I was contacted by Ronald Bowden, president and CEO, of Bowden Systems Inc. He was getting written up by a trade magazine and they wanted shots for their cover and inside of the magazine. The magazine is CIO Review. So the assignment was your typical shoot on a gray sweep so they can put tech stuff in the background of the images in post. But I liked how they came out and I took them another direction in post. Ron was easy to work with and the nature of the publication dictated the style we were going for. I tried two or three lighting set ups but really liked this "edge-lighting" look. It is still very much in style but also it works great when you need to do a "cut-out" which I knew the magazine would do. So the edge lights provide great separation between subject and background. I did my own post work on these by taking out the gray sweep and adding some texture and tint to it.
I'm always surprised at which pictures magazines pick. To be fair a small magazine has no photo editor. Photo editors typically have photography backgrounds along with art and creative director backgrounds. So their shots have limitations my picks don't. I don't care which direction the subject is facing. I have more flexibility then them.
Professional Headshots In The Drawer
This worked out for Ron. Now the article went to press before I could retouch anything. It was super rushed and they printed the shots more or less right out of camera but for the backgrounds. This is why I always recommend getting shots of yourself ahead of time. There's always LinkedIn and the company website. But everyone has this Internet footprint now. Don't you want to look your best? Now if these shots were ready to go for Ron they would've been retouched and looked so much better in print. I archive the layered Photoshop files so I can give a publication what they need and then some.
What image comes up when you Google yourself? Is it a selfie? Is it even flattering. Does it approach the quality of the images in this blog post? If not give me a call! If you're an entrepenuer, business man, sales, agent etc... You need the best image of you possible. It needs to look professional, current, approachable, confident, cool, and scream "I know what I'm doing."
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