Realtor headshots are their logo. I have seen real estate agents have their own logo designed and implemented but I can't recall a single one. It's always competing with their broker's logo which by license law has to be larger than theirs. So inevitably a real estate agent's professional headshot is far and away one of their most powerful marketing pieces. It ties everything together. A face is easy to remember. The consumer begins to associate it with a certain area and their name on the sign. People do business with people and without seeing someone's face you really don't know that person. John White with City Max Realty has a great face and is excited about his real estate business. John specializes in the Midtown condo market. We wanted a variety of shots for John to use on his website and collateral so it became more of a fashion shoot on the day we went to Midtown. Here's just a few shots. You can read more about the shoot below the images.
We started out with a studio session. This went well and we changed outfits a couple of times. The fun really started when we visited Ponce City Market. Now we were told that to shoot from the rooftop of Ponce City Market was a $500 location fee. Atlanta is now a film making town so venues are getting hip to location fees. Problem was there was no one to give the money to. So we decided to go guerrilla inside Ponce City Market. All natural light and just hand held camera. Fortunately there were lots of situations to choose from and many areas had beautiful waist to ceiling windows on the north side of the building. A recipe for great lighting. We tried some other places to. A security guard walked past several times but we were not reprimanded or even given a stern look. We weren't bothering anyone and I was shooting my D750, no battery grip, with just an 85mm lens. So fairly inconspicuous.