Softgiving CEO Matt Pfaltzgraf- Business Headshots at Atlanta Tech Village
Softgiving is a young start up that makes it easy for folks to donate to their favorite charitable non-profit. I got the call to shoot the folks at Softgiving just a few days prior to the shoot. Whenever I think young start up in a tech space I think of them more as creatives then as an established business. I know they're heavy into business, heavy into tech, but the start up of any company is a creative process by definition. Kirsten Reed the marketing director wasn't sure what type of background to do. Softgiving Inc is located inside Atlanta Tech Village. ATV is a very hip space with white board hallways, coffee bar, screaming wifi!, and in general just a very cool space. Unfortunately it was raining. A cloudy day. Otherwise we could've shot on the roof top of ATV some hallway with a view of the Atlanta Skyline. What we opted for was their logo in the bokeh as a background. I love the result. It feels fresh and hip to me. And that's what a young start needs for buzz and to reach critical mass. They need that approachability.