Custom Stock Photography - Matt Wetherington
It's hard to know what to call this type of corporate photography. That is when you want "stock" photography but using your own people, yourself, and your own workplace. "Website collateral", "business lifestyle", maybe but I think "custom stock" might be a useful term even though it sounds like an oxymoron. If you are considering a project like this I'd encourage you to secure a location, leave plenty of time, and think through the ideas. I always manage to capture some images that my client's find useful but it's amazing what having a plan along with being open to the moment can yield. For this particular project Matt secured a commons area in his building for a Saturday morning. I've done this a few times since for custom stock. It's a great time to shoot as no one else comes in to the space and you're not as distracted with work.
